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Systems Thinking Institute LLC

Contact us:

  • Phone: +1-847-227-3006 (Int'l)
  • Phone: +1-866-288-0530 (North America)
  • By mail at PO Box 151, Cedar Creek,Texas 78612
  • By email: Systems Thinking Institute LLC
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Rock Eel Digital

We're easy to talk with and easy to work with!Our small business solutions are geared for ‘solopreneurs’ and startups, up to 250 peeps. See our Spectrum of Solutions for resources appropriate for larger firms.

Connect with us on social media, by email, phone or even snail mail…


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Twitter & Linked In:

Connect to Matt Weilert on Linked-In

Phone: +1-847-227-3006 (Int'l)
Phone: +1-866-288-0530 (North America)

Email: Rock Eel Digital

Snail Mail: PO Box 151, Cedar Creek, TX 78612 USA

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Rock Eel Digital (la RED)

in partnership with Systems Thinking Institute Press

Elegant eMail™ Webinar Registration


Language fluency is the foundation for
speaking with authority.


We deliver clarity

…where so often people apply the label 'complex' because they are unable or unwilling to name the Big Bad Wolf when what they see or experience is clearly not Grandma.

Here at the Rock Eel Café, we call it restoring the rich cream of local context to the skim milk of traditional e-mail.


Tier I

Putting the Accent on your Customer
  • extended character sets for all types of communications
  • a special section on web code conversion resources

Tier II

Writing Lyrically
  • brevity and clarity in dialog
  • how to build the bridge heart-to-heart with the music behind your words

Tier III

Scaling your Attention
  • extended access to the Language Leverage Resource Library
  • advanced topics in “Writing as a Technology that Transforms Thought”


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What will we experience in these workshops?


Elegant eMail™ Tier I – Putting the Accent on your Customer

Language Fluency is our first quarter topic of 2014. The diversity of non-English character sets means that we can well and truly follow Dale Carnegie's advice that the "sweetest sound is one's own name," if we render that name as they would themselves! The difference between Captain Thorbjornsson and Captain þorbjörnsson or Frank and François, is basically the difference between ‘good enough’ and rapt attention to a colleague who rewards your effort with their continued


  • patronage,
  • loyalty and
  • good recommendations to others.
Which one would you rather have?

Elegant eMail™ (EeM) is designed for North American companies who want to grow their business beyond our borders.


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The EeM toolkit is a chart and workbook showing how easily you can start using proper foreign language characters in your e-mails, web and printed communications. Once equipped with the toolkit, you'll never again be forced to “settle for good enough” because you have the capacity to “do it right.” When you put the accent on your customer, you build a bridge of understanding not easily swept away by discounts, service specials or other gimmicks.

Elegant eMail™ Tier I is a 2-hour webinar for North American companies who realize they need to “share values not just data.” Our global economy means that we've expanded our encounters with the many languages represented by the €, as well as our CEEMA & Pacific Rim partners. Bringing accented characters into everyday writing is not a niceity, it's a business mandate.

It's vital for both non-profit and for-profit businesses to step up the calibre of their correspondence. No amount of technology will replace honestly paying attention to what people say and how they say it. A large part of building trust at distance or in a group is referring to people in the manner they refer to themselves. Elegant eMail™ from the Rock Eel Café provides a straightforward and simple way to build trust with your staff and your customers, by leveraging your existing investment in technology.

Here at the Café, we call it restoring the rich cream of local context to the skim milk of traditional e-mail. With a commonsense workbook and innovative chart:

  • EeM requires no new software to buy or install.
  • There's no new operating systems to crash.
  • EeM is designed for real people, not computer geeks. It's simple to use, easily learned and easily applied to your existing environment (work or home), no matter which platform you use.
  • You'll realize how easy it is when you start showing it to your co-workers, friends and neighbors.

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If you're in charge of making your company's products make a difference, you know that nuances count. Elegant eMail™ provides you – and those whom you manage or lead – with a structured and straightforward way to respect your clients' and prospects' individuality, by using the right characters in their name, their town and | or their product.

Through the webinar you'll learn insights and techniques that you can apply immediately to ensure that your print or web message, (the high-tech part of high-tech/high-touch), gets maximum leverage from your other business relationship investments. “Knowledge is power” said the sage, and Elegant eMail™ gives you the power to transform your marketing, building truly individualized pitches with a locally relevant flourish.


BE ADVISED: No mail vendor on the market: Mailchimp, Constant Contact, etc., enables the full richness of modern web design (& email clients: Outlook etc., even less!), so many of the Elegant eMail™ tools, tips and techniques are unavailable for mailing list use, but work wonderfully in day-to-day, person-to-person use.

Elegant eMail™ Tier I – Putting the Accent on
your Customer

$47 usd | $54 cad | €35 | £29 | $54 aud |
174 (د.إ) aed | ₹2,944 inr
then Register for Tier I.

Call or write us if you're interested in why we purposefully increase purchase friction by putting payment ahead of registration.



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Elegant eMail™ Tier II – Writing Lyrically

Many of the most important currencies we trade in never appear on a balance sheet. Tier II is a specifically designed pathway to upskilling personal expressiveness, so that the music behind our words is a song other people want to sing along with us. This introduction to soft skills proficiency targets accounting, finance, science and technical professionals, woven together with the kind of tough love, love, the verb, made famously successful by Joel Manby in his 7 principles of Love Works.

Tier II
$97 usd | $108 cad | €71 | £59 | $111 aud |
357 (د.إ) aed | ₹6,085 inr
then Register for Tier II.
Call or write us if you're interested in why we purposefully increase purchase friction by putting payment ahead of registration.



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Elegant eMail™ Tier III – Scaling
your Attention

Likewise, when we teach our Now to Then & Back Again encounters, that enrich your mastery of shifting levels of thinking from the forest to the trees and back (again...), we explore the concept of hara, 原隆浩, which Herman Kauz expresses as "an acceptance of the idea that we are connected with the world and with each other." In our newsletter, we illustrated the Eastern and Western approaches to innovative thinking.

Tier III
$147 usd | $164 cad | €71 | £59 | $168 aud |
540 (د.إ) aed | ₹9,217 inr
then Register for Tier III.
Call or write us if you're interested in why we purposefully increase purchase friction by putting payment ahead of registration.




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Get in touch!

Phone: +1-847-227-3006 (Int'l)
Phone: +1-866-288-0530 (North America)


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